Sacramento Kings World Emoji Day

In a content meeting, I pitched the idea to create this type of video for World Emoji Day. The digital team approved and asked, "what day is it on this year?" Turned out that it was that very same day. I found the highlight from various angles, put together the whole video sequence, filmed myself doing the Animojis, then put it all together in a total of 6 hours. I'm very proud of this project because it was completely self-initiated and I completed the project on my own and it became the King's most successful piece of content at the time.

Motion Designer: Mark Nelson

Kings Social Media Team: Jason Wise, Nikki Nicholson, Jordan Ramirez

Client
Sacramento Kings

Year
2019

#1 Most Viewed Video of All-Time

1,063,743 views

#1 Most Liked Video of All-Time

87,655 likes

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